Ok, Here’s The Thing...

ep. 37 - The 'Best Of' Series - When Did The Only Acceptable Kind of Success Become The Overnight Kind

It was true on it's first release in Jan 2024 & it's still true now!
Breaking Free from the Overnight Success Myth
We dig into the societal (and social media) obsession with overnight success, how it impacts entrepreneurs and shapes our perceptions of success.
I also ask 3 pretty big questions to help you determine & redefine success on your own terms.
Entreprenuer Moms, get ready to challenge the status quo and find a healthier, more 'You' version of success!
00:00 Introduction and Host Welcome
00:19 Revisiting a Popular Episode
01:00 The Obsession with Overnight Success
05:16 Impact of Media on Success Perception
10:16 Redefining Success for Yourself
12:38 Conclusion and Call to Action
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Are you an Entrepreneur Mom ready for some business/marketing/YOU focused community?
Check out The Haven!
The Haven is a safe, supportive and empowering space for women to find community, learn business skills and put a focus on what it means to be a woman, mom and business owner.
Doors open for our next group of badass business owning mom in April - jump on the waitlist!
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🔗 Connect with Katie:
 
Substack - @katiekastnermarketing
Threads - @katiekastnermarketing
TikTok - @katiekastnermarketing
Blog - www.katiekastner.com
 
Leave a review & know that you make a difference! 

ep. 36 - The 'Best Of' Series - 3 Things I'd Do Differently If I Started My Business Today

Another too-good-to-leave-in-the-past episode!
From April 2024, this was such a great one & dug into the big lessons I've learned as a business owner and what I'd do differently if I started over today.
We talk mindset, understanding your audience, and developing passive income streams early on.
This is honest truth about the reality of entrepreneurship. 
00:00 Introduction and Welcome
00:26 Revisiting Popular Episodes
01:15 Springtime Reflections
02:08 Entrepreneurship Insights
04:16 Three Key Lessons for Entrepreneurs
12:28 Engaging with the Community
14:15 Closing Remarks and Call to Action
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Are you an Entrepreneur Mom ready for some business/marketing/YOU focused community?
Check out The Haven!
The Haven is a safe, supportive and empowering space for women to find community, learn business skills and put a focus on what it means to be a woman, mom and business owner.
Doors open for our next group of badass business owning mom on April 1st - jump on the waitlist!
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🔗 Connect with Katie:
 
Substack - @katiekastnermarketing
Threads - @katiekastnermarketing
TikTok - @katiekastnermarketing
Blog - www.katiekastner.com
 
Leave a review & know that you make a difference! 
 

ep.35 - The 'Best Of' Series - You Are Not Alone: A Love Letter To My Entrepreneur Moms

When it's so good, we have to hear it again!
Join me as I revisit a super popular episode from the past year. We're talking about the often overlooked challenge of loneliness in entrepreneurship.
I share my own journey & strategies to combat loneliness. And get into why community and support networks are the answer to almost every loneliness dilemma.
Learn about the value of networking groups, finding mentors, and seeking mental health support when needed. This episode is a heartfelt love letter to entrepreneur moms, reminding you that you are not alone in your journey.
00:00 Introduction and Podcast Milestone
00:26 Re-releasing Best Episodes
02:17 The Lonely Hearts Club of Entrepreneurship
06:24 Combating Loneliness in Entrepreneurship
11:20 Seeking Support and Mentorship
13:47 Final Thoughts and Community Invitation
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Are you an Entrepreneur Mom ready for some business/marketing/YOU focused community?
Check out The Haven!
The Haven is a safe, supportive and empowering space for women to find community, learn business skills and put a focus on what it means to be a woman, mom and business owner.
Can't wait to have you inside!__________________________________________
🔗 Connect with Katie:
 
Substack - @katiekastnermarketing
Threads - @katiekastnermarketing
TikTok - @katiekastnermarketing
Blog - www.katiekastner.com
 
Leave a review & know that you make a difference! 
 

ep. 34 - Quick & Dirty - The "Thinking About Maybe Starting" Mindset Trap

We've all been there - you get yourself caught in a loop of planning/thinking/wondering/worrying/learning but you can't seem to actually get started on that big thing you want to do. 
I call it the "thinking about maybe starting" mindset trap and in today's quick & dirty episode, I'm sharing my favorite ways to get the hell out of our own way. 
Here's the link to the Substack post I mentioned: The 'Thinking About Maybe Starting' Mindset Trap
Books mentioned:
The Big Leap - Gay Hendricks
The Four Agreements - Don Miguel Ruiz
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Are you an Entrepreneur Mom ready for some business/marketing/YOU focused community?
Check out The Haven!
The Haven is a safe, supportive and empowering space for women to find community, learn business skills and put a focus on what it means to be a woman, mom and business owner.
Can't wait to have you inside!__________________________________________
🔗 Connect with Katie:
 
Substack - @katiekastnermarketing
Threads - @katiekastnermarketing
TikTok - @katiekastnermarketing
Blog - www.katiekastner.com
 
Leave a review & know that you make a difference! 
 

ep. 33 - Business, Bad Nappers & American Individualism with Amanda Russell

Starting, building & running a business as a mom isn't simply "work when the baby sleep" because what if they're simply bad nappers?
Join me & fellow Entrepreneur Mom, Amanda Russell, as we chat about what life looks like, how we manage it & what we hope to impact as business owning moms. 
Amanda Russell is an entrepreneur mom of 3 who lives her life coordinating chaos. As a copywriter and content strategist, she helps business owners find their voices and share their missions.
Since she started her business in 2019, she has worked with entrepreneurs, coaches, small businesses, and nonprofits to write compelling copy for websites, sales pages, email sequences, blog content, and social media. She loves working with badass entrepreneurs, small businesses making big impacts, and people with community-centric missions. 
Connect with Amanda:
www.chaoscoordinationllc.com
tinyurl.com/chaoscoordinationllc
www.threads.net/@chaoscoordinationllc
substack.com/@chaoscoordination
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Are you an Entrepreneur Mom ready for some business/marketing/YOU focused community?
Check out The Haven!
The Haven is a safe, supportive and empowering space for women to find community, learn business skills and put a focus on what it means to be a woman, mom and business owner.
Can't wait to have you inside!__________________________________________
🔗 Connect with Katie:
 
Substack - @katiekastnermarketing
Threads - @katiekastnermarketing
TikTok - @katiekastnermarketing
Blog - www.katiekastner.com
 
Leave a review & know that you make a difference! 
 
 

ep. 32 & ep. 1 - Quick & Dirty - The Podcast Is Getting A Facelift!

Sometimes a refresh is just the thing!
Marketing In The Margins was good to us but it's time for shift. 
Welcome to "Ok, Here's The Thing"!
A podcast for the Entrepreneur Mom where we talk all about marketing motherhood, and the mess in the middle of it all.
I hope you'll stick around & be sure to follow for next week's episode - Keeping Community-Centric In The Age of Individualism with Amanda Russell. 
Amanda is a copywriter & content strategist and also a member of The Haven, my community for business owning moms. We chat motherhood (the good, bad & messy) and what it means to be building a business in the age of individualism. 
Talk to you soon! 
__________________________________________ 
Are you an Entrepreneur Mom ready for some business/marketing/YOU focused community?
Check out The Haven!
The Haven is a safe, supportive and empowering space for women to find community, learn business skills and put a focus on what it means to be a woman, mom and business owner.
Can't wait to have you inside!__________________________________________
🔗 Connect with Katie:
 
Substack - @katiekastnermarketing
Threads - @katiekastnermarketing
 
TikTok - @katiekastnermarketing
 
Blog - www.katiekastner.com
 
Leave a review & know that you make a difference! 
 
 
 

ep. 31 - Is Going Low Social A Good Option For Your Business?

Are you ready for a bit of a break from the social media marketing hamster wheel?
Does the idea of a way to market your small business without a heavy social media focus sound so great to you?
I'm so glad you're here! On the episode of Marketing In The Margins, I'm introducing The Low Social Marketing Method!
Click here to get your free starter guide.
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Mentioned In The Episode:"I Quit TikTok for 8 Weeks & It Changed Everything"
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Are you an Entrepreneur Mom ready for some business/marketing/YOU focused community?
Check out The Haven!
The Haven is a safe, supportive and empowering space for women to find community, learn business skills and put a focus on what it means to be a woman, mom and business owner.
Can't wait to have you inside!__________________________________________
🔗 Connect with Katie:
 
Substack - @katiekastnermarketing
Threads - @katiekastnermarketing
 
TikTok - @katiekastnermarketing
 
Blog - www.katiekastner.com
 
Leave a review & know that you make a difference! 
 
👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.
 
And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

Ep. 30 - Life Systems To Help You Thrive with Michelle Martinez

Imagine having actual plans, systems & a framework for some of the most important & precious pieces of your life. That's exactly what today's guest does!
Michelle Martinez is a Life Systems Strategist and the CEO & Founder of MM Virtual Resources and she empowers busy moms and chronic illness girlies to successfully navigate life’s beautiful bitchiness with a focus on actionable, personalized solutions that make it easier to create their version of a balanced, thriving life.
Michelle provides compassionate, relatable support to help her clients reclaim their time, energy, and well-being through personalized life systems & strategies.
Take Michelle's free assessment: Which Life System Fits Me This Season?
Connect with Michelle:
Blog: https://www.mmvirtualresources.com/blog
TikTok: https://www.tiktok.com/@lifesystems_michelle
Threads: https://www.threads.com/@lifesystems_michelle
Instagram: https://www.instagram.com/lifesystems_michelle
Micro-podcast: https://www.swellcast.com/lifesystems_mm
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Hey fellow Entrepreneur Mom! Have you been curious about The Haven but not quite ready to commit?
Sign up before Jan 31, 2025 & jump into a FREE 2 week trial inside our community!
Hang out, get on some calls, dig through the resources & see if The Haven is a good spot for you :)
Click here to grab your free 2 weeks!
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🔗 Connect with Katie:
 
Substack - @katiekastnermarketingThreads - @katiekastnermarketing
 
TikTok - @katiekastnermarketing
 
Blog - www.katiekastner.com
 
Leave a review & know that you make a difference! 
 
 
👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.
 
And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

Ep. 29 - A Quick & Dirty - Take Your Slug Days & Watch Your Business Thrive

We are addicting to "doing". But what happens when the constant doing takes us out at the knees?
In today's Quick & Dirty minisode, we're talking about one of my life & business non negotiables - Slug Days. 
Is taking the breaks you body is asking for the key to your success? It just might be. 
 
🔗 Connect with Katie:
Threads - @katiekastnermarketing
TikTok - @katiekastnermarketing
Blog - www.katiekastner.com
Join me over on Substack for the real meaty marketing & mom stuff! 
Leave a review & know that you make a difference!
👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.
And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

Ep. 28 - Low & Slow January - My Anti-Hustle Culture Kick Off To The New Year

What if we eased into the new year refreshed, focused & cared for instead of "hitting the ground running" January 1st?
Because I don't know about you but just the idea of that is exhausting!
In this episode of Marketing In The Margins, I'm breaking down the concept of 'Low and Slow January,' a mindful and restorative approach to starting the new year without the pressure of hustle culture.
Learn how to set realistic business and personal goals, manage your energy, and create quality content that moves the needle forward.
Download the free Low and Slow January planning guide, and join the 'The Haven' community for daily tips and support throughout January! 
We're taking the hustle out of our business culture in 2025!
Grab your Low & Slow January Planning Guide here! 
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🎉 The Haven - Our Community For Entrepreneur Moms - is ready for you! 
Click here to learn more or join us inside!
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🔗 Connect with Katie:
Threads - @katiekastnermarketing
TikTok - @katiekastnermarketing
Blog - www.katiekastner.com
Substack - @katiekastnermarketing
Leave a review & know that you make a difference!
👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.
And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!